Compliant, a data compliance technology company, announced today the formation of its Board of Advisors, which includes notable former and current advertising, digital marketing, privacy leaders and industry executives. The Board will provide strategic counsel on the companys mission to help all stakeholders in the digital media ecosystem have the tools they need to ensure consumer trust, campaign performance and data compliance as the industry shifts from cookie-based targeting and measurement to new data signals and ad tech solutions.
Compliant Indexes show the data flow around media that is bought and sold so that advertisers, agencies and publishers can understand how vulnerable or resilient they are from a data compliance perspective.
According to Jamie Barnard, CEO of Compliant, In this new advertising era, the expectation is that advertisers, agencies, publishers and ad tech providers will exercise greater oversight of the data flow tied to the media they buy or sell when shifting to new ROI-driving identifier solutions. This will be one of the most, if not the most, important digital media standards for the coming decade. Data compliance is a necessary companion in a cookieless world, and an expectation for consumers, regulators, brands and publishers.
He added,We are overwhelmed by the number of industry experts wanting to help all stakeholders in the digital media supply chain implement data compliance practices as part of their responsible media frameworks. We are proud to have attracted this experienced and talented group of experts, many of whom have led other transformative eras in digital like programmatic, brand safety, and consent, to help us drive our mission forward and serve as strategic advisors to our leadership team.
The Compliant Advisory Board members are:
Oleg Bershadsky, former Chief Operating Officer, Integral Ad Science
Caroline Campbell, partner, LEO DIX; former Verizon Media SVP Communications
John deTar, President, Global Data Bank
Martin Gilliard, CEO Arteli; former Chief Information Officer, Barneys
Ryan Jamboretz, former President, Smartly.io
Allie Kline, partner, LEO DIX; former Chief Marketing Officer, Verizon Media
Jason Lohr, Director, Adobe
Beth Mach, former Chief Communications Officer, True Car; former President, Dentsu X
Sarah Ripmaster, Senior Vice President, Innovid; former Head of Sales, Technology IBM
Stewart Room, Technology & Media Leader, DWF; President, UK National Association of Data Protection Officers, European Data Protection Board expert support pool
Andrew Snyder, former Operating Partner at TCG; Senior Vice President, Meredith
Tom Triscari, CEO, Lemonade Project
The Compliant leadership team has unmatched expertise across privacy, digital governance and compliance technology, including Jamie Barnard (former Unilever), Elliot Bell (former Facebook), and Magid Souhami (former P&G).
Compliant is pioneering a new standard for data compliance in the digital marketing industry. The founders believe in a new path for digital media one that is built with a privacy-safe future in mind, while preserving the economics that underpin the free Internet.
Data compliance is becoming one of the most important digital media standards for the coming decade. And the tools brands, agencies, publishers and ad tech companies rely on most to navigate these headwinds are the Compliant Indexes which give the industry the tools it needs to go cookieless without risking consumer trust, campaign performance or compliance.
For more information and to view Compliants Annual Publisher Audits, and recent release on the data compliance risk on over 90% of global digital media, visit www.compliant.global.
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