Taiwanese Herbal Innovation Captivates International Judges with First Place Ranking
PRAGUE — On May 26, 2025, Taiwan-based ZHONG FU Biotech Co., Ltd. made headlines at the 2025 Monde Selection Cosmetic Awards held in Prague, Czech Republic. Its flagship product, Magic Hibiscus Repair Gel, not only earned the prestigious Gold Award but also secured the highest score in its category, becoming one of the event’s most celebrated highlights.
Ms. Meng-Chi Lin, General Manager, pictured with the host and award committee members during the ceremony.
Herbal Science from Taiwan Stands on the Global Stage
Magic Hibiscus Repair Gel harnesses advanced extraction technology to capture the core active compounds of Taiwan’s native Hibiscus taiwanensis (Mountain Hibiscus), combining them with soothing botanicals such as chamomile, purslane, licorice, tremella polysaccharides, hyaluronic acid, and allantoin. Specially formulated to address dryness, redness, and irritation caused by external stressors, the gel strengthens the skin barrier while offering long-term compatibility for all skin types due to its hypoallergenic and non-pharmaceutical formula.
The award jury—comprising dermatologists, biologists, and efficacy testing institutes—conducted rigorous evaluations based on formula innovation, safety, clinical data, and consumer experience. Magic Hibiscus Repair Gel ultimately received the Gold Award and topped the category ranking, highlighting Taiwan’s competitiveness in botanical scientific research.
Inspired by Mountain Legends, Transformed by Modern Science
Hibiscus taiwanensis grows in Taiwan’s high mountains and has long been revered in local culture and indigenous wisdom. According to legend, in the Alishan region, an indigenous youth named Ayong observed how wild animals would use the plant’s sap to treat wounds, inspiring the belief in its healing properties.
This story deeply influenced Ms. Meng-Chi Lin, founder of ZHONG FU Biotech. Driven to merge traditional knowledge with modern science, she led years of research and development to successfully integrate Hibiscus taiwanensis extracts into highly effective skincare solutions now recognized by the global market.
Founder Meng-Chi Lin: From Starting Over to Global Leadership
Ms. Lin began her entrepreneurial journey in 2007, trading in skincare and health supplements. After experiencing personal setbacks in 2011, she restarted her career, quickly expanding into Taiwan’s pharmaceutical and e-commerce sectors, achieving new business heights within eight years.
When the COVID-19 pandemic disrupted physical retail in 2020, Ms. Lin swiftly pivoted to digital marketing and livestream e-commerce, forging a new growth trajectory. Throughout her career, she remained committed to exploring the healing potential of Hibiscus taiwanensis. Her persistence culminated in 2025 with Magic Hibiscus Repair Gel earning top honors at the European Cosmetics Awards.
“This award is not only a recognition of one product, but a milestone where Taiwan’s botanical research spirit receives international validation,” Lin remarked.
About ZHONG FU Biotech Co., Ltd.
ZHONG FU Biotech focuses on integrating Taiwan’s unique botanical resources with innovative formulations to create highly effective, safe, and natural skincare products. All products comply with GMP and ISO standards, uphold cruelty-free principles, and embody environmental sustainability. Its “Magic Hibiscus” brand has established a strong presence in both domestic and international markets, expanding into the Middle East and Europe as it brings Taiwan’s herbal expertise to the world.
Award Ceremony Highlights
The award ceremony was held on May 26, 2025, from 9:30 AM to 1:30 PM at Prague City Hall. Ms. Meng-Chi Lin personally attended the event, accepting congratulations from the jury and distinguished guests.
In her acceptance speech, she stated: “I am grateful for the inspiration from Alishan, the dedication of my team, and the support from consumers worldwide. Together, we are transforming Taiwan’s rich botanical heritage into scientific innovations that reach global audiences.”
Contact: Mr. Cheng｜ZHONG FU Biotech Co., Ltd.
Phone: +886-4-2236-9338｜Email: zhongfu.Marcom@gmail.com
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